#Instagram new years caption how to#

Shows your content is hitting the mark with your audience.If an image is doing all the talking, you can sometimes get away with writing just a word or two to accompany it, but the captions that drive the most engagement are often longer than this. So, where’s the sweet spot for this social media platform? Well, it will depend on your followers and what your posts are about. No doubt, you’ve seen both short Instagram captions of just a couple of words and longer captions with several paragraphs of text. What is the ideal Instagram caption length? Paying attention to these three elements and making sure you tackle them in your Instagram captions will ensure you’re creating compelling snippets of content every time you post. Consistent brand voice: will your followers immediately recognize a post from you when it shows up on their Instagram feed?.

Compelling story: are you hooking followers with an engaging story that makes them want to learn more?.

Brand personality: do you stand out against your competitors? How do you want followers to feel when they come across a post from your brand?.

There are three main elements of a strong Instagram caption that generates likes, shares, and comments: But taking the time to create something that really resonates with your followers will have a much bigger impact. It can be tempting to scribble down a few words to accompany your latest post without much thought. On top of this, the best Instagram captions help showcase your brand personality, which creates deeper connections with the right customers. The more engagement (that is, likes, comments, and shares) you have on your posts, the more likely Instagram is to serve them to followers and potential customers. In fact, compelling captions are pretty much mandatory today if you want Instagram’s algorithm to pick up your posts. But while the photos are the hook, it’s the captions that keep people coming back for more.Īfter an image draws a user in, you have the opportunity to spark engagement and encourage interaction with a well-written Instagram caption. Instagram is best known for eye-catching imagery.

#Instagram new years caption how to#

How to Write Instagram Captions That Are Actually Engaging